Content strategist, writer, advisor for B2B startups
I’m a content strategist and writer for B2B startups – the person you bring in when you need to build a content function from scratch, or when your content exists but isn’t quite having the impact you wanted it to.
My expertise lies in two areas: developing the right strategic content foundations for early-stage startups, and writing in-depth, research-driven content that actually builds brand authority.
I’m currently Content Lead at Ravio where I built the content function from the ground up. I also work with early-stage B2B startups on a freelance basis, and write Content Ideas – a fortnightly newsletter breaking down standout B2B content marketing examples for ideas and inspiration.
I’m based in Hebden Bridge, Yorkshire, and I’m always particularly interested in projects that make the world a little better. When I’m not writing content, I’m content to be up a hill, at a DIY punk gig (Martha are my faves), or knitting with a cat in-lap.
Free content templates to get you started
Content strategy template (ppt & doc)
The strategic foundations for your content function — goals, audience, principles, narratives, and what to say no to.
Download free →
Content audit template (excel / google sheets)
A structured way to audit your existing content – so you know what to keep, update, consolidate, or remove.
Download free →
Content calendar template (excel / notion)
Plan and track your content output in one place – across all formats and channels, and always tied back to your strategy.
Download free →
From the blog: How I think about content strategy
Content strategy for B2B startups: how to build an impactful content engine
What a content strategy actually needs to do – and why most of them end up gathering dust in Google Drive.
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How to harness subject matter experts for higher quality content
Why the best B2B content runs on genuine expertise, and how to actually get it out of the people in your company.
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How to come up with content ideas
A practical framework for generating ideas that serve your audience and your strategy – with plenty of examples for inspiration.
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From Content Ideas: What good B2B content looks like
When publishing everyone’s salary builds brand: Buffer’s pay transparency content
Strong opinions demonstrated, not claimed – and what that looks like as a content strategy.
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When a file transfer company becomes patron of the arts: WePresent
What happens when a brand commits fully to a creative vision that has nothing to do with their product.
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Content strategist, writer, advisor for B2B startups 